PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Teach Yourself Public Relations covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media ...
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PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Teach Yourself Public Relations covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail. Topics include: Planning a PR campaign; Media relations; Audience communication; Sponsorship; Entertaining and corporate hospitality; Internal PR; Specialist PR; Evaluating success; Useful addresses and further reading are also included to enable you to take your campaigns in a number of directions.
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Add this copy of Teach Yourself Pr (Teach Yourself General) to cart. $14.98, good condition, Sold by Goldstone Books rated 4.0 out of 5 stars, ships from Ammanford, CARMS, UNITED KINGDOM, published 2005 by Teach Yourself.
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Seller's Description:
Good. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
Add this copy of Pr (Teach Yourself Series) to cart. $19.59, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2005 by Teach Yourself.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 250grams, ISBN: 9780340886885.
