A riveting and superbly illustrated account of the enigmatic 'House Beautiful' editor's profound influence on mid-century American taste. From 1941 to 1964, 'House beautiful' magazine's crusading editor-in-chief Elizabeth Gordon introduced and promoted her vision of "good design" and "better living" to an extensive middle-class American readership. Her innovative magazine-sponsored initiatives, including House Beautiful's Pace Setter House Program and the Climate Control Project, popularized a "livable" and decidedly ...
Read More
A riveting and superbly illustrated account of the enigmatic 'House Beautiful' editor's profound influence on mid-century American taste. From 1941 to 1964, 'House beautiful' magazine's crusading editor-in-chief Elizabeth Gordon introduced and promoted her vision of "good design" and "better living" to an extensive middle-class American readership. Her innovative magazine-sponsored initiatives, including House Beautiful's Pace Setter House Program and the Climate Control Project, popularized a "livable" and decidedly American version of postwar modern architecture. This important book champions an often-neglected source--the consumer magazine--as a key tool for deepening our understanding of mid-century architecture and design.
Read Less
