The best business guide for design professionals just got even better! This revised and expanded third edition includes everything designers need-besides talent-to turn their artistic success into business success. You'll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart ...
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The best business guide for design professionals just got even better! This revised and expanded third edition includes everything designers need-besides talent-to turn their artistic success into business success. You'll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you'll learn: * How to get on the right career path * The best way to determine pricing * How to avoid common legal pitfalls * How to manage large projects * The secrets of efficient design teams * How to forecast your workload and finances * Dealing with international clients * The merging models of ad agencies and design firms Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more: * Design planning and strategy * Corporate identity development * Publication and editorial design * Brand identity and packaging design * Advertising and promotion design * Marketing communications * Environmental design * Industrial design * Motion graphics * Interaction design * Information design "It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry." -Frank Maddocks, President, Maddocks & Company "Now that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer." -Marty Neumeier, author of The Designful Company, Zag and The Brand Gap
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Add this copy of Talent is Not Enough: Business Secrets for Designers to cart. $83.54, very good condition, Sold by Vashon Island Books rated 4.0 out of 5 stars, ships from Vashon, WA, UNITED STATES, published 2015 by New Riders.
Add this copy of Talent is Not Enough: Business Secrets for Designers to cart. $135.76, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2014 by New Riders Pub.
Add this copy of Talent is Not Enough: Business Secrets for Designers to cart. $224.76, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2014 by New Riders Pub.
Add this copy of Talent is Not Enough: Business Secrets for Designers to cart. $235.28, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2014 by New Riders Pub.
Add this copy of Talent is Not Enough: Business Secrets for Designers to cart. $1.77, very good condition, Sold by Jenson Books Inc rated 4.0 out of 5 stars, ships from Logan, UT, UNITED STATES, published 2010 by New Riders Publishing.
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Seller's Description:
Very good. A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages are intact and not marred by notes or highlighting. The spine is undamaged.
Add this copy of Talent is Not Enough: Business Secrets for Designers to cart. $2.22, good condition, Sold by Off The Shelf rated 5.0 out of 5 stars, ships from Imperial, MO, UNITED STATES, published 2010 by New Riders Publishing.
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Seller's Description:
The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Add this copy of Talent is Not Enough: Business Secrets for Designers to cart. $4.84, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2010 by New Riders Publishing.
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Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Talent is Not Enough: Business Secrets for Designers to cart. $5.45, very good condition, Sold by sellerfromthewest rated 5.0 out of 5 stars, ships from Hayward, CA, UNITED STATES, published 2010 by New Riders.
Add this copy of Talent is Not Enough: Business Secrets for Designers to cart. $12.49, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2010 by New Riders Publishing.