TV Commercials: How to Make Them: Or, How Big Is the Boat?

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs. Read More

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $39.60 (Expires Nov 17, 2024) 365 Day Rental: $46.80 (Expires May 21, 2025) Buy eBook Lifetime Access: $71.99 Title: Tv Commercials: How to Make Them by Ivan Cury Publisher: Taylor & Francis Print ISBN: 9780240805924, 0240805925 eText ISBN: 9781136070297 Edition: 2004 1st edition Format: EPUB eBook	$39.60 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ