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TM: The Untold Stories Behind 29 Classic Logos

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TM: The Untold Stories Behind 29 Classic Logos - Sinclair, Mark
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TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, ...

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TM: The Untold Stories Behind 29 Classic Logos 2014, Laurence King

ISBN-13: 9781780671659

Hardcover