???Por qu??? es tan dif???cil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas? El obst???culo principal es un conflicto intr???nseco en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Los psic???logos han descubierto que la mente est??? gobernada por dos sistemas diferentes --la mente racional y la mente emocional-- que compiten por el control. La mente racional quiere un cuerpo perfecto; la mente emocional quiere comerse ...
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???Por qu??? es tan dif???cil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas? El obst???culo principal es un conflicto intr???nseco en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Los psic???logos han descubierto que la mente est??? gobernada por dos sistemas diferentes --la mente racional y la mente emocional-- que compiten por el control. La mente racional quiere un cuerpo perfecto; la mente emocional quiere comerse esa galleta. La mente racional quiere cambiar el trabajo; la mente emocional ama la comodidad y la rutina. Esta tensi???n puede causar que muchos esfuerzos por cambiar fracasen, pero si se superan, el cambio puede llegar r???pidamente. En Switch , los hermanos Heath muestran c???mo personas comunes y corrientes han unido estas dos mentes, logrando espectaculares resultados: La directiva que ayud??? a Target a pasar de ser una compa??????a minorista regional que facturaba tres billones de d???lares, a convertirse en un gigante de m???s de 63 billones de d???lares. La directora de servicios cl???nicos que, junto con su equipo de enfermeras, logr??? reducir dr???sticamente los errores en la administraci???n de medicamentos en su hospital. El director de atenci???n al cliente que transform??? su compa??????a de una que ignoraba totalmente el servicio al cliente a ser una compa??????a definida por ???l. En este convincente relato, los Heath re???nen d???cadas de investigaci???n en los campos de la psicolog???a, la sociolog???a y los negocios entre muchos otros, para explicar por qu??? cambiar es tan dif???cil y dar a conocer nuevas maneras de lograr cambios duraderos. Switch muestra que los cambios exitosos siguen un modelo, un modelo que puedes utilizar para lograr los cambios que t??? quieras, tanto si tu inter???s se centra en cambiar el mundo como en cambiar tu cintura. ENGLISH DESCRIPTION Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch , the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: - The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients - The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping - The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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Add this copy of Switch: Cómo Cambiar Las Cosas Cuando El Cambio Es Dif to cart. $11.99, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2024 by Debolsillo.
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Fine. Text in Spanish. Trade paperback (US). Glued binding. 320 p. Language: Spanish-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Switch: Cómo Cambiar Las Cosas Cuando El Cambio Es Dif to cart. $13.90, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2024 by Debolsillo.
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New. Text in Spanish. Trade paperback (US). Glued binding. 320 p. Language: Spanish-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Switch: Cómo Cambiar Las Cosas Cuando El Cambio Es Dif to cart. $19.72, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2024 by Penguin Random House Grupo Editorial.
