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This book explores the intricate relationship between luxury and craftsmanship, using brand-based case studies and consumer behavior to do so. In addition to revealing how the artification of luxury affects consumer behavior with branding and traditions, it discusses how sustainable luxury could not only offer a vehicle for more respect for the environment and social development, but could also be a metaphor for the cultures, art traditions, and innovations of various nationalities, continuing the legacy of local ...

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    eBook icon EPUB eBook Sustainable Luxury and Craftsmanship

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    • Title: Sustainable Luxury and Craftsmanship by Miguel Ángel Gardetti; Âivan Costemaničre
    • Publisher: Springer Nature
    • Print ISBN: 9789811537684, 9811537682
    • eText ISBN: 9789811537691
    • Edition: 2020 1st edition
    • Format: EPUB eBook
    $26.70
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