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Sustainability Marketing: New Directions and Practices

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Sustainability Marketing: New Directions and Practices - Sharma, Rishi Raj, and Kaur, Tanveer, and Singh Syan, Amanjot
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Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.

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Sustainability Marketing: New Directions and Practices 2021, Emerald Publishing Limited, Bingley

ISBN-13: 9781800712454

Hardcover