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Successful Social Media and Ecommerce Strategies in the Wine Industry

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Successful Social Media and Ecommerce Strategies in the Wine Industry - Sznolnoki, Gergely, and Thach, Liz, and Kolb, Dani
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This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

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Successful Social Media and Ecommerce Strategies in the Wine Industry 2015, Palgrave Macmillan, Basingstoke

ISBN-13: 9781137602978

Hardcover