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Successful Event Management, A Practical Handbook (with CourseMate and eBook Access Card)

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Successful Event Management, A Practical Handbook (with CourseMate and eBook Access Card) - Shone, Anton, and Parry, Bryn
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Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, ...

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Successful Event Management, A Practical Handbook (with CourseMate and eBook Access Card) 2013, Cengage Learning EMEA, London

ISBN-13: 9781408075999

4th edition

Unknown binding