Skip to main content alibris logo
Image not available
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency
Browse related Subjects
+ Browse All Subjects

Longenecker is the market leader in Small Business Management. It has the right mix of theory and application, with an easy-flowing writing style. IThis book presents a contemporary treatment of the startup and management of small firms. Strong emphasis is placed on entrepreneurial opportunities and the new-venture activities needed for the successful operation of small firms. It is also the most innovative text on the market for this course, with BizPlan Builder software, internet activities, it's own Web site, ...

loading
Student Learning Guide 1996, South Western Educational Publishing

ISBN-13: 9780538850780

10th edition

Mass-market paperback