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Studebaker: The Life and Death of an American Corporation

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Studebaker: The Life and Death of an American Corporation - Critchlow, Donald T
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A chronicle of the life and death of an American automobile company where management's concept of tradition played a fundamental role in modeling corporate culture, rhetoric, and strategy. This book explores managerial choice, corporate tradition, and the importance of ideas in shaping institutions in 20th-century America.

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Studebaker: The Life and Death of an American Corporation 1997, Indiana University Press

ISBN-13: 9780253330659

Hardcover