From the 1920s to the 1950s, a small but useful advertising gimmick spread like wildfire into the purses, pockets, and kitchen drawers of millions of Americans. The give-away matchbook was one of the most pervasive means ever found of putting promotional images into the hands of the public. Small and disposable, matchbooks were not only a highly successful marketing tool for a wide variety of products, they were also the repositories for a wealth of anonymous design creativity. Fantasies of ocean travel, bathing beauties, ...
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From the 1920s to the 1950s, a small but useful advertising gimmick spread like wildfire into the purses, pockets, and kitchen drawers of millions of Americans. The give-away matchbook was one of the most pervasive means ever found of putting promotional images into the hands of the public. Small and disposable, matchbooks were not only a highly successful marketing tool for a wide variety of products, they were also the repositories for a wealth of anonymous design creativity. Fantasies of ocean travel, bathing beauties, regal leisure, and tropical locales adorned the covers, as did hand-lettered typography, stylized illustration, and eye-catching color. This red-hot celebration brings the ubiquitous matchbook's art to life in all its pulp panache and visual zing.
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Add this copy of Striking Images: Vintage Matchbook Cover Art to cart. $22.83, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2006 by Chronicle Books.
Add this copy of Striking Images: Vintage Matchbook Cover Art to cart. $22.83, like new condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2006 by Chronicle Books.
Add this copy of Striking Images: Vintage Matchbook Cover Art to cart. $59.95, like new condition, Sold by Broad Street Books rated 5.0 out of 5 stars, ships from Branchville, NJ, UNITED STATES, published 2006 by Chronicle Books.
