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Strategy as Action: Competitive Dynamics and Competitive Advantage

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Strategy as Action: Competitive Dynamics and Competitive Advantage - Grimm, Curtis M, and Lee, Hun, and Smith, Ken G
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Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an ...

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Strategy as Action: Competitive Dynamics and Competitive Advantage 2005, Oxford University Press, USA, Oxford, England

ISBN-13: 9780195161441

Hardcover