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Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace

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Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace - Ghobadian, A (Editor), and O'Regan, N (Editor), and Gallear, D (Editor)
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Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners ...

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Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace 2003, Palgrave MacMillan, London

ISBN-13: 9781403916181

2004 edition

Hardcover

Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace 2003, Palgrave MacMillan, London

ISBN-13: 9781349512652

2004 edition

Trade paperback