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Strategic Total Quality Management: Corporate Performance and Product Quality

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Strategic Total Quality Management: Corporate Performance and Product Quality - Kuei, Chu Hua, and Madu, Christian
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Strategic Total Quality Management is a new way of looking at quality. It views quality from corporate performance and product quality. Corporate performance is measured by the response of the firm to the emerging changes in its business environment. Increasingly, issues concerning the environment, business ethics and integrity are important and do affect the competitiveness and survivability of the firm. Quality must, therefore, take a more systemic or holistic definition. Also, with the increasing focus on product quality ...

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