Strategic Sport Communication is the first text that encompasses the vast, varied, and exciting field of sport communication. This text introduces readers to all aspects of the sport communication industry and how each is integral to the management, marketing, and operational goals of sport organizations at all levels.
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Strategic Sport Communication is the first text that encompasses the vast, varied, and exciting field of sport communication. This text introduces readers to all aspects of the sport communication industry and how each is integral to the management, marketing, and operational goals of sport organizations at all levels.
Read Less