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Strategic Pricing and Management Accounting

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Strategic Pricing and Management Accounting - Dugdale, David
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The book analyses segmentation, value to customer, price-value maps, segmental pricing, product differentiation and dynamic pricing, with traditional economic theory, showing how these ideas have implications for management accountants and the value that they can bring to the business.

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Strategic Pricing and Management Accounting 2024, Routledge, Oxford

ISBN-13: 9781032224848

Trade paperback

Strategic Pricing and Management Accounting 2022, Routledge, Oxford

ISBN-13: 9781032224824

Hardcover