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Strategic Political Communication: Rethinking Social Influence, Persuasion and Propaganda

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Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda - Johnson-Cartee, Karen S, and Copeland, Gary a
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To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines ...

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Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda 2003, Rowman & Littlefield Publishers, Lanham, MD

ISBN-13: 9780742528826

Trade paperback

Strategic Political Communication: Rethinking Social Influence, Persuasion and Propaganda 2003, Rowman & Littlefield Publishers, Lanham, MD

ISBN-13: 9780742528819

Hardcover