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Strategic Planning: Cases, Concepts, and Lessons

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Strategic Planning: Cases, Concepts, and Lessons - Ziegenfuss, James T
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"Direction," "Destination," and "Decisions" are the outcomes of strategic planning, a process used to formulate strategy by helping leaders and employees to define their organization's path, their desired future, and the actions required to move forward. This work presents a s...

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Strategic Planning: Cases, Concepts, and Lessons 2006, University Press of America, Lanham, MD

ISBN-13: 9780761835622

2nd edition

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