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Strategic Newspaper Management - Fink, Conrad C
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The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail. The difference between success and failure, he concludes, is in "long-range planning and in daily operating methodology--in, simply, the professionalism of management at ...

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Strategic Newspaper Management 1995, Pearson, Boston, MA

ISBN-13: 9780023377310

2nd edition

Trade paperback

Strategic Newspaper Management 1988, Random House (NY)

ISBN-13: 9780394339610

Trade paperback

Strategic Newspaper Management 1988, McGraw-Hill Inc.,US, New York

ISBN-13: 9780075546191

Paperback