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Strategic Marketing for the Digital Age

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Strategic Marketing for the Digital Age - Bishop, William, and Bishop, Bill
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"Ten years from now Bill Bishop will be seen as someone who opened the doors to the digital marketing for thousands of entrepreneurs." -- Dan Sullivan, President The Strategic Coach, Chicago "The digital domain is quickly becoming one of the world's great--if not the greatest--marketplaces, and Bill Bishop has laid out a comprehensive and comprehensible set of maps and tools on how to get there successfully." -- John Tevlin, President CN Tower, Toronto "This is not just another 'techie' book about using the Internet and ...

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Strategic Marketing for the Digital Age 1998, McGraw-Hill Companies, Chicago, IL

ISBN-13: 9780844234410

Hardcover