Its scope and learning are brilliant and dazzling.' - Eli Noam, Columbia Business School How did The New York Times transform its organisation for the digital age? How does Netflix drive performance through culture? Why did Disney struggle to find a CEO to replace Bob Iger? How did the BBC drive equal gender representation in its news programmes? The media industry is developing furiously and fast, and its organisations face unprecedented levels of transformation and challenge. This fully revised third edition of the ...
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Its scope and learning are brilliant and dazzling.' - Eli Noam, Columbia Business School How did The New York Times transform its organisation for the digital age? How does Netflix drive performance through culture? Why did Disney struggle to find a CEO to replace Bob Iger? How did the BBC drive equal gender representation in its news programmes? The media industry is developing furiously and fast, and its organisations face unprecedented levels of transformation and challenge. This fully revised third edition of the classic textbook on strategy in the media: Explores key shifts in the strategic environment including the digital platforms, streamed media, the creator economy, the metaverse and generative AI. Explains key concepts in strategic management with insight and clarity. Applies all theories to the sector, illuminating all dimensions of the strategic task, from understanding competition and building core competencies to driving innovation, shaping culture and finding the right leadership approach. Takes readers deep into innovation, disruption and strategic adaptation in action with an expanded set of new cases on a diverse range of global companies from Scandinavia to South Africa. Provides new 'Resources' and 'Questions' sections to guide readers' further study and support classroom learning. Lucy K???ng has again written the essential guide to strategy and management in the media industry. This is the ideal text for students of media studies, media economics and media management. Professor Lucy K???ng is an expert on strategy, innovation and leadership and focuses on successful responses to the challenges of digitalization. She is Senior Visiting Research Associate at the Reuters Institute, Oxford University, and Non-Executive Board Member of the NZZ Media Group and formerly of Swiss PSM broadcaster SRG and VIZRT, the media tech provider. She has held professorships at the University of Oslo, the Institute for Media and Entertainment New York (IESE) and the University of J???nk???ping.
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Add this copy of Strategic Management in the Media: Theory to Practice to cart. $11.71, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2016 by SAGE Publications Ltd.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Strategic Management in the Media: Theory to Practice to cart. $11.75, fair condition, Sold by A_TeamBooks rated 4.0 out of 5 stars, ships from Conway, AR, UNITED STATES, published 2017 by SAGE Publications Ltd.
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Add this copy of Strategic Management in the Media: Theory to Practice to cart. $12.79, good condition, Sold by Solr Books rated 5.0 out of 5 stars, ships from Skokie, IL, UNITED STATES, published 2016 by SAGE Publications Ltd.
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Add this copy of Strategic Management in the Media: Theory to Practice to cart. $13.12, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2016 by SAGE Publications Ltd.
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Add this copy of Strategic Management in the Media: Theory to Practice to cart. $29.32, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2017 by Sage Publications.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9781473929500.
