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Strategic Management - Chandrasekaran, N, and Anathanarayanan, P.S.
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Strategic Management is a comprehensive textbook designed to meet the requirements of postgraduate management students. Written in a student-friendly style, it covers concepts and research in the field, and provides a balanced approach to the subject. The book begins with introducing the basic concepts and objectives of strategic management. This is followed by a discussion on environmental analysis and forecasting techniques as well as models. Further, it explores corporate strategies, their formulation and ...

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Strategic Management 2011, OUP India, New Delhi

ISBN-13: 9780198070795

Paperback