This text aims to provide up-to-date conceptual coverage of strategic management. In the modern economy strategy discussion books need to include an Internet economy discussion to be complete. The book does just that and takes a look at strategies for competing in globalizing markets, and in response to readers' and reviewers' suggestions, the authors have edited the theoretical presentation to make it more concise and added more real-world examples throughout the text. The case line-up features a collection of dot.com/new ...
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This text aims to provide up-to-date conceptual coverage of strategic management. In the modern economy strategy discussion books need to include an Internet economy discussion to be complete. The book does just that and takes a look at strategies for competing in globalizing markets, and in response to readers' and reviewers' suggestions, the authors have edited the theoretical presentation to make it more concise and added more real-world examples throughout the text. The case line-up features a collection of dot.com/new economy companies such as America Online, WingspanBank.com, drkoop.com, EBay, CDNow, Dell, and competition in the electronic brokerage industry. The Instructor Presentation Manager CD-ROM is new to this edition. It allows instructors to create dynamic classroom presentations using PowerPoint, videos, and all the print supplements. Global competition and global strategy issues are integrated with the relevant discussions into each chapter. In addition, more illustration capsules have been added to highlight the strategies of non-US companies. Margin notes highlighting basic concepts, strategic management principles, and kernels of wisdom help students by reinforcing key points in the text.
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Add this copy of Strategic Management: Concepts and Cases to cart. $23.41, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2001 by Mcgraw-Hill Education (Ise Editions).
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 2700grams, ISBN: 9780071181396.
Add this copy of Strategic Management: Concepts and Cases With Powerweb to cart. $23.86, very good condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2001 by McGraw-Hill Education (ISE Editions).
Add this copy of Strategic Management: Concepts and Cases With Powerweb to cart. $53.11, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2001 by McGraw-Hill Education (ISE Edi.
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