This text includes recent research in strategy in a way that students can understand and apply to business cases and problems. Also, it offers coverage of strategy implementation, which many instructors think is critical if students are to understand the how and not just the what and why. This book also includes coverage of Michael Porter's classic 5-forces model. In this 13th edition there are two new chapters on global and e-commerce strategy, and cases that should spark student interest and generate lively classroom ...
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This text includes recent research in strategy in a way that students can understand and apply to business cases and problems. Also, it offers coverage of strategy implementation, which many instructors think is critical if students are to understand the how and not just the what and why. This book also includes coverage of Michael Porter's classic 5-forces model. In this 13th edition there are two new chapters on global and e-commerce strategy, and cases that should spark student interest and generate lively classroom discussions. Many of the cases reflect high profile companies, products, and people that students will have heard of, know about from personal experience, or can easily identify with. The new case line-up features a collection of dot.com/new economy companies. Cases are further selected to highlight other critical types of business and trends, such as non-US companies, globalization, cross-cultural situations, relatively small, entrepreneurial firms, non-profit organizations and more.
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Add this copy of Strategic Management to cart. $65.52, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1997 by The McGraw-Hill Company.
