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Strategic Management: An Executive Perspective

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Strategic Management: An Executive Perspective - de Kluyver, Cornelis a, and Pearce, John a
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Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company's core competencies and assets. Generic strategies rarely propel a rm to a ...

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Strategic Management: An Executive Perspective 2015, Business Expert Press, New York

ISBN-13: 9781631570735

Trade paperback

Strategic Management: An Executive Perspective 2015, Business Expert Press

ISBN-13: 9781637423752

Hardcover