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Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

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Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program - Hughes, Arthur
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Providing marketing professionals with the most current theories, strategies, and practical advice for 15 yearsnow fully updated and revised to include digital platforms to expand outreach further than ever

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Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program 2012, McGraw-Hill Education, New York, NY

ISBN-13: 9780071773485

4th edition

Hardcover