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Strategic CSR Communication - Morsing, Mette, Professor (Editor), and Beckmann, Suzanne C (Editor)
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Increasingly critical and sophisticated stakeholders request companies to engage in Corporate Social Responsibility (CSR) activities and to communicate about such efforts. Driven by such an energetic demand, CSR communication seems like a straightforward task: to inform stakeholders better about corporate CSR activities. Yet, strategic CSR communication is anything but a straightforward endeavor. Communicating an organization as a socially responsible entity implies not only better information but also that organizational ...

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Strategic CSR Communication 2006, Djoef Publishing

ISBN-13: 9788757415872

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