Good content isn't magical--it's thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design , you'll learn how to create effective content, using hard-won research methods, best practices, and proven tips for conducting quantitative and qualitative content-focused research and testing. "This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX--by which I mean EVERYONE." --Kristina Halvorson, ...
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Good content isn't magical--it's thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design , you'll learn how to create effective content, using hard-won research methods, best practices, and proven tips for conducting quantitative and qualitative content-focused research and testing. "This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX--by which I mean EVERYONE." --Kristina Halvorson, CEO and Founder, Brain Traffic Who Should Read This Book? Content professionals of all types--copywriters, strategists, designers, managers, operations managers, and leaders of content people. It's also useful if you're part of a user experience or product team, including UX writers, researchers, and software developers. Takeaways Realistically assess the current state of your content. Learn how to write content research questions. Create a content research study and evaluate your content&apos: s effectiveness. Identify which specific words or content elements to test. Analyze your research results. Identify which specific words or content elements to test. Determine which research methods and tools are ideal for your team's content research needs. Elevate the role of content design in your company, proving that content is key to creating an outstanding customer experience--and improving your bottom line. Create a content research roadmap. Learn from professional content people in case studies that highlight practical examples.
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Add this copy of Strategic Content Design: Tools and Research Techniques to cart. $51.12, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2023 by Rosenfeld Media.
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Fine. Trade paperback (US). Glued binding. 320 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Strategic Content Design: Tools and Research Techniques to cart. $51.64, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2023 by Rosenfeld Media.
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New. Trade paperback (US). Glued binding. 320 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Strategic Content Design: Tools and Research Techniques to cart. $51.65, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2023 by Rosenfeld Media.
Add this copy of Strategic Content Design: Tools and Research Techniques to cart. $65.82, new condition, Sold by BargainBookStores rated 3.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 2023 by Rosenfeld Media.
