The complexities of a changing global business environment make it crucial that companies not only operate responsibly but are seen to do so. Companies must place more importance on building a positive image and maintaining consistent relationships with all their contacts. This work covers the analytic techniques which make up a toolkit for the effective management of public relations. Adopting a managerial and strategic focus it presents practical steps to achieving the successful management of public relations. It draws ...
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The complexities of a changing global business environment make it crucial that companies not only operate responsibly but are seen to do so. Companies must place more importance on building a positive image and maintaining consistent relationships with all their contacts. This work covers the analytic techniques which make up a toolkit for the effective management of public relations. Adopting a managerial and strategic focus it presents practical steps to achieving the successful management of public relations. It draws on the Economist Intelligence Unit's research featuring cases and examples of the best practices.
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Add this copy of Strategic Communications Management: Making Public to cart. $16.99, very good condition, Sold by Brit Books rated 4.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 1994 by Addison Wesley.
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Add this copy of Strategic Communications Management: Making Public to cart. $22.77, very good condition, Sold by Harry Righton rated 4.0 out of 5 stars, ships from Worcs, UNITED KINGDOM, published 1995 by Addison-Wesley Publishing Company.
Add this copy of Strategic Communications Management: Making Public to cart. $103.98, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1994 by Addison-Wesley Longman Ltd.
