Strategic Brand Licensing: Building Brand Value Through Enduring Partnerships

This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands. Read More

This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $27.50 (Expires Dec 14, 2024) 365 Day Rental: $32.50 (Expires Jun 17, 2025) Buy eBook Lifetime Access: $49.99 Title: Strategic Brand Licensing by Maria Cristina Longo; Pete Canalichio Publisher: Taylor & Francis Print ISBN: 9781032428499, 103242849X eText ISBN: 9781040022733 Edition: 2024 1st edition Format: EPUB eBook	$27.50 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ