Storytelling about Your Brand Online & Offline: Effectively Message Your Online (Using Social Media Such as Linkedin, Facebook, and Twitter) and Offline Brand Through Elevator Pitches, Storytelling, and Personal Narratives
Storytelling about Your Brand Online & Offline: Effectively Message Your Online (Using Social Media Such as Linkedin, Facebook, and Twitter) and Offline Brand Through Elevator Pitches, Storytelling, and Personal Narratives.
"In her book, Bernadette Martin, the "Storytelling Sage," expertly fuses personal branding with storytelling to help people and corporations access their most compelling stories to strengthen their brands." -- William Arruda, President, Reach Personal Branding As neurological research confirms, storytelling is a powerful communicative tool. In her new book, Personal Branding Strategist , Bernadette Martin demonstrates how stories have transformed corporate images as well as professionals' careers. From Storytelling 2.0 ...
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"In her book, Bernadette Martin, the "Storytelling Sage," expertly fuses personal branding with storytelling to help people and corporations access their most compelling stories to strengthen their brands." -- William Arruda, President, Reach Personal Branding As neurological research confirms, storytelling is a powerful communicative tool. In her new book, Personal Branding Strategist , Bernadette Martin demonstrates how stories have transformed corporate images as well as professionals' careers. From Storytelling 2.0 or Digital Storytelling, to interviews with experts to the Branded Bio tool, Martin guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the "Brand Called You." Using this book, professionals and executives of all types, entrepreneurs, consultants, musicians, academics and students will undergo a "personal branding process." Uncovering, clarifying and communicating what makes them unique, understanding their attributes, strengths, values and passions, they'll craft the stories that give new life to their careers, finding the most persuasive ways to tell them. Beginning with crafting the BIO, a "must have" in your Brand Tool Kit, readers will develop essential components to integrate into their verbal, written and visual messaging, to build their personal "brands." Let over 50 BIO references, 15 interviews with authors, thought leaders and recruiters, three exemplary case studies, a BIO "makeover" and a multitude of BIO "Gems" (excerpts that create memorable, captivating touch points that make you come "alive") help you discover your story, and positively impact your career. So....what's your story? If you have these questions, you will find the answers in this book: What is the difference between a BIO and a RESUME? How do I develop storied content to write my BIO? What are the essential elements in the Career Personal Brand Tool Kit? What can a BRANDED BIO do for my career? Where can I get the most impact with my BRANDED BIO online and offline?
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Add this copy of Storytelling About Your Brand Online & Offline: to cart. $3.16, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2010 by Happy about.
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Add this copy of Storytelling About Your Brand: Online and Offline to cart. $4.49, good condition, Sold by St. Vinnie's Books rated 5.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 2010 by Happy about.
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Good. Paperback This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly.
Add this copy of Storytelling About Your Brand: Online and Offline to cart. $12.26, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2010 by Happy about.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Storytelling About Your Brand: Online and Offline to cart. $18.95, new condition, Sold by Your Online Bookstore rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2010 by Happy About.
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Add this copy of Storytelling About Your Brand: Online and Offline to cart. $29.68, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by Happy About.