This is the first book on stochastic models of consumer buying behavior, and indeed one of a relative few books dealing with original contribution to research for marketing management (as opposed to textbooks) published to date. The purpose of the book is to present an integrated treatment of the authors' research on the title subject. Including the 15% or so of material discussing the work of others in the field, and one chapter on statistical methodology, the book covers almost all aspects of the field of stochastic ...
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This is the first book on stochastic models of consumer buying behavior, and indeed one of a relative few books dealing with original contribution to research for marketing management (as opposed to textbooks) published to date. The purpose of the book is to present an integrated treatment of the authors' research on the title subject. Including the 15% or so of material discussing the work of others in the field, and one chapter on statistical methodology, the book covers almost all aspects of the field of stochastic process models of buyer behavior as it is known today. Thus the book is both intensive, in that it covers both the theoretical and empirical aspects of the authors' models in detail, and extensive in that it provides a comprehensive treatment of the general subject.While all essential concepts of stochastic process and estimation theory are developed in the body of the work, it assumes prior knowledge of mathematics through calculus and matrix algebra. However, every effort has been made to write for the practicing management scientist as well as the academic specialist.The approach of the book is to develop, in order, the theory of successively more refined stochastic models of buyer behavior. We begin with the heterogeneous Bernoulli model and then extend the treatment to a class of heterogeneous Markov processes. The next two chapters deal with independent and contagious probability diffusion processes for explaining time changes in market shares. The linear learning model is considered in the next chapter. The treatment then shifts to stochastic market penetration models, of which several different varieties are explored. Empirical results from marketing applications are provided for nearly all the models. Separate chapters on parameter estimation procedures and ways in which the models may be applied to management problems are provided early in the book.Many of the models and empirical results presented in the book have never been published before, and others have received only limited attention. The general approach to stochastic model development and testing will serve to put the rather extensive but scattered literature on stochastic marketing models on a common footing. Finally, many of the models developed in the book should find applications in other branches of social science, such as sociology or political science.
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Add this copy of Stochastic Models of Buying Behavior to cart. $22.50, good condition, Sold by Second Story Books rated 4.0 out of 5 stars, ships from Rockville, MD, UNITED STATES, published 1970 by The MIT Press.
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Seller's Description:
Book. Octavo, xiii, 464 pages. In Very Good minus condition with Good dust jacket. Off-white spine with blue and green lettering. Light age toning with chips to head/tail edges and slight sticker remnants to the spine. Boards have sparse, light whitish spots with very minor wear to the edges. Text block has light soiling wear to the edges with slight writing in red ink to the front free end paper. Illustrated. First Edition. 1370826. FP New Rockville Stock.
Add this copy of Stochastic Models of Buying Behavior to cart. $49.95, fair condition, Sold by Solr Books rated 5.0 out of 5 stars, ships from Skokie, IL, UNITED STATES, published 1974 by MIT Press (MA).
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Fair. There is a signature or handwriting on the inside front cover. The pages are sun faded and slightly yellowing The cover has visible markings and wear. This is a paperback copy The binding is split in the middle of the text but all pages are intact There are some creases on the spine Fast Shipping-Each order powers our free bookstore in Chicago and sending books to Africa!
Add this copy of Stochastic Models of Buying Behaviour to cart. $54.38, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1970 by MIT Press.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1000grams, ISBN: 0262130394.
Add this copy of Stochastic Models of Buying Behavior to cart. $56.51, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1970 by Mit Pr.
