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Start-Up and Entrepreneurial Communication: Theoretical Foundations and Contemporary Development

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Start-Up and Entrepreneurial Communication: Theoretical Foundations and Contemporary Development - Godulla, Alexander (Editor), and Men, Linjuan Rita (Editor)
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This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up's brand, identity, and strategic communication, as well as the crucial role of internal communication.

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Start-Up and Entrepreneurial Communication: Theoretical Foundations and Contemporary Development 2024, Routledge, Oxford

ISBN-13: 9781032770734

Hardcover