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Start-Up: A Practical Guide to Starting and Running a New Business

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Start-Up: A Practical Guide to Starting and Running a New Business - Harris, Tom
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This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips ...

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Start-Up: A Practical Guide to Starting and Running a New Business 2018, Springer, Cham

ISBN-13: 9783030068714

2nd Softcover Reprint of the Original 2nd 2019 edition

Trade paperback

Start-Up: A Practical Guide to Starting and Running a New Business 2018, Springer, Cham

ISBN-13: 9783319945460

2nd 2019 edition

Hardcover

Start-Up: A Practical Guide to Starting and Running a New Business 2006, Springer, Berlin, Germany

ISBN-13: 9783540329817

2006 edition

Hardcover