"First published in 1997, Standing Room Only has long been considered the marketing bible for theatre organizations and was the collaborative effort of two professors from Northwestern University's Kellogg School of Business, consistently one of the top-ranked business schools in the nation, Standing Room Only combined practical advice for creating a strategic marketing program and maintaining a successful performing arts organization with innovative examples from real theatre organizations around the nation were harnessing ...
Read More
"First published in 1997, Standing Room Only has long been considered the marketing bible for theatre organizations and was the collaborative effort of two professors from Northwestern University's Kellogg School of Business, consistently one of the top-ranked business schools in the nation, Standing Room Only combined practical advice for creating a strategic marketing program and maintaining a successful performing arts organization with innovative examples from real theatre organizations around the nation were harnessing the marketing tools at their disposal to achieving rewarding benefits. Its lessons have been proven to be internationally applicable and easily adaptable to the organization type (theatre, opera, ballet, etc.). In this revised edition, Bernstein will bring the work up to the digital age, cutting the concepts that are no longer as viable in today's market while providing much needed guidance for navigating the possibilities of the internet. From online ticketing options to marketing options in social and mobile media, The new edition provides the framework to effortlessly transition into the online market, along with revealing the innovative ideas other theatres have already successfully integrated into their marketing plans, including the Joffrey Ballet's use of Groupon to expand their outreach and effectively work their pricing strategies to attract a whole new level of patrons. "--
Read Less
Add this copy of Standing Room Only: Marketing Insights for Engaging to cart. $10.72, good condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2014 by Palgrave MacMillan.
Add this copy of Standing Room Only: Marketing Insights for Engaging to cart. $10.74, good condition, Sold by Big River Books rated 5.0 out of 5 stars, ships from Powder Springs, GA, UNITED STATES, published 2014 by Palgrave MacMillan.
Add this copy of Standing Room Only: Marketing Insights for Engaging to cart. $19.97, good condition, Sold by Fact or Fiction rated 2.0 out of 5 stars, ships from Mount Pleasant, SC, UNITED STATES, published 2014 by Springer.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good in Good jacket. Book With dustjacket. First 85 pages have some small ink marks/notes and back flyleaf has a ink note. Shelfwear. Pictures available.
Add this copy of Standing Room Only Marketing Insights for Engaging to cart. $21.47, very good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2014 by Palgrave MacMillan.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. All orders ship SAME or NEXT business day. Expedited shipments will be received in 1-5 business days within the United States. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
Add this copy of Standing Room Only: Marketing Insights for Engaging to cart. $23.99, very good condition, Sold by Half Price Books Inc rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2014 by Springer.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Standing Room Only: Marketing Insights for Engaging to cart. $30.00, good condition, Sold by Book Dispensary rated 5.0 out of 5 stars, ships from Niagara Falls, NY, UNITED STATES, published 2014 by Palgrave Macmillan.
Add this copy of Standing Room Only: Marketing Insights for Engaging to cart. $30.04, good condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2014 by Palgrave MacMillan.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Glued binding. Paper over boards. With dust jacket. 408 p. Contains: Illustrations, black & white, Tables, black & white. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.