Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development. Read More

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development. Read Less

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  	This is a digital edition of this title. Rent eBook (5 Options) 30 Day Rental: $16.50 (Expires Jun 27, 2024) 60 Day Rental: $22.00 (Expires Jul 27, 2024) 90 Day Rental: $27.50 (Expires Aug 26, 2024) 120 Day Rental: $33.00 (Expires Sep 25, 2024) 180 Day Rental: $35.75 (Expires Nov 24, 2024) Buy eBook Lifetime Access: $54.99 Title: Sports Sponsorship and Brand Development by M. Beck-Burridge; J. Walton Publisher: Springer Nature Print ISBN: 9780333925409, 0333925408 eText ISBN: 9780230508224 Edition: 2001 2001 edition Format: PDF eBook	$16.50 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ