When Southwest Airlines made its inaugural flight on June 18, 1971, experts predicted that the company wouldn't last more than ninety days. Some thirty-two years later, Southwest is the beleaguered airline Industry's only profitable major company-Money magazine has named Southwest Airlines' common stock the premier Investment of the last thirty years. Now Southwest's founding president and CEO (1970-78], Lamar Muse, offers a definitive account of the airline's scrappy beginning. The principles and practices that assured the ...
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When Southwest Airlines made its inaugural flight on June 18, 1971, experts predicted that the company wouldn't last more than ninety days. Some thirty-two years later, Southwest is the beleaguered airline Industry's only profitable major company-Money magazine has named Southwest Airlines' common stock the premier Investment of the last thirty years. Now Southwest's founding president and CEO (1970-78], Lamar Muse, offers a definitive account of the airline's scrappy beginning. The principles and practices that assured the company's success were, largely, Muse's own. Those same winning strategies continue to sustain the company through the market's ups and downs, In Southwest Passage, Muse delivers plain facts and informed opinions that replace convoluted outsider accounts of the company's history. For anyone wondering how the air Industry can renew itself, how Southwest achieved its dominance, or how business really works, this unique story has the answers.
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Add this copy of Southwest Passage: the Inside Story of Southwest to cart. $64.98, very good condition, Sold by Patrico Books rated 5.0 out of 5 stars, ships from Apollo Beach, FL, UNITED STATES, published 2003 by Eakin Pr.
Add this copy of Southwest Passage: the Inside Story of Southwest to cart. $88.35, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by Eakin Pr.
Add this copy of Southwest Passage: the Inside Story of Southwest to cart. $113.08, new condition, Sold by Just one more Chapter rated 5.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2003 by Eakin Pr.
For anyone looking to read as much about Southwest Airlines as possible, like me, this book is essential. Initially Mr. Muse writes at length about his background but once his time at Southwest begins the book is very hard to put down.
I think most people read 'NUTS!' & maybe 'The Southwest Way' but missing out on this book is a disservice to anyone wanting more of the Southwest Airlines picture. Not only was it interesting and informative but also extremely motivating which was rare and fun!
