"In 2002 a milestone occurred in the electronics industry. The market capitalization of Sony fell below that of Samsung for the first time. Why did the performance of Sony, which once dominated the global electronics industry, drop so rapidly while Samsung emerged from nowhere?" "This book from leading business professor Sea-Jin Chang compares key strategic decisions by Sony and Samsung with respect to technology, marketing, organizational infrastructure, and globalization strategies from the mid-1990s to 2006." "One of the ...
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"In 2002 a milestone occurred in the electronics industry. The market capitalization of Sony fell below that of Samsung for the first time. Why did the performance of Sony, which once dominated the global electronics industry, drop so rapidly while Samsung emerged from nowhere?" "This book from leading business professor Sea-Jin Chang compares key strategic decisions by Sony and Samsung with respect to technology, marketing, organizational infrastructure, and globalization strategies from the mid-1990s to 2006." "One of the key findings drawn from this book is that the performance differences between Sony and Samsung cannot be attributed solely to their strategies. Rather, organizational processes and executive leadership also contributed significantly to their performances. The author examines these contributions in detail and in doing so reveals much about each company's approach to global expansion and their key factors for success and failure." "Sony vs. Samsung examines the challenges that Samsung faces, despite its remarkable performance, while evaluating Sony's potential, despite its current struggles. The conclusions provide useful insights for all companies involved in competitive global markets."--BOOK JACKET.
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Add this copy of Sony Vs Samsung: the Inside Story of the Electronics to cart. $3.25, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2008 by Wiley.
Add this copy of Sony Vs Samsung: the Inside Story of the Electronics to cart. $3.25, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2008 by Wiley.
Add this copy of Sony Vs Samsung: the Inside Story of the Electronics to cart. $3.96, fair condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2008 by Wiley.
Add this copy of Sony Vs Samsung: the Inside Story of the Electronics to cart. $12.25, new condition, Sold by Chidoc5 Rare Books rated 3.0 out of 5 stars, ships from Highland Park, IL, UNITED STATES, published 2008 by Wiley.
Add this copy of Sony Vs Samsung: The Inside Story of the Electronics to cart. $15.57, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2008 by Wiley.
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Fine. Trade paperback (US). Sewn binding. 250 p. Contains: Figures. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Sony Vs Samsung: The Inside Story of the Electronics to cart. $17.68, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2008 by Wiley.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Sewn binding. 250 p. Contains: Figures. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
