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Qualman explores how the concept of "socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain via Twitter, Facebook, YouTube, and other social media sites.

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    eBook icon PDF eBook Socialnomics: How Social Media Transforms the Way We Live and Do Business

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    • Title: Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman
    • Publisher: Wiley Professional Development (P&T)
    • Print ISBN: 9781118232651, 1118232658
    • eText ISBN: 9781118287019
    • Edition: 2012 2nd edition
    • Format: PDF eBook
    $12.00
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