Two commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavioral-science theory as central to an acceptable public relations curriculum. To date, these three streams within PR education have run independently of each other. The authors produced this volume because they believe that there is a growing demand for an integrative applied theory approach to the study of public relations cases. The need for PR professionals to study the social, ...
Read More
Two commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavioral-science theory as central to an acceptable public relations curriculum. To date, these three streams within PR education have run independently of each other. The authors produced this volume because they believe that there is a growing demand for an integrative applied theory approach to the study of public relations cases. The need for PR professionals to study the social, political, and economic contexts of public relations carefully had been apparent for some time as issues management and environment scanning emerged as focal points of modern public relations. Yet there was no systematic framework for such study. This volume, however, with its strong foundation in theory, provides just that framework and is highly suitable for graduate-level courses in public relations.
Read Less
Add this copy of Social, Political, and Economic Contexts in Public to cart. $35.00, new condition, Sold by Marissa's Books and Gifts rated 5.0 out of 5 stars, ships from Salt Lake City, UT, UNITED STATES.
Add this copy of Social, Political, and Economic Contexts in Public to cart. $52.33, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1993 by Routledge.
Add this copy of Social, Political, and Economic Contexts in Public to cart. $233.60, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 1993 by Lawrence Erlbaum Assoc Inc.
