Create a long-term customer engagement strategy using effective social media campaigns that enhance ROI across channels, using guidance and examples from National Geographic, Lush, Dreams and more. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of ...
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Create a long-term customer engagement strategy using effective social media campaigns that enhance ROI across channels, using guidance and examples from National Geographic, Lush, Dreams and more. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business. Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work, delivering practical guidance on key areas, such as: -Identifying and targeting audience segments -Methods of two-way community engagement -Reputation management -Being present on the right channels -Driving action through influencers -Identifying the relevant tools and platforms to audit, track and measure business impact and customer engagement With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development for any business.
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Add this copy of Social Media Strategy: A Practical Guide to Social to cart. $21.00, good condition, Sold by Marriott Library Booksale rated 5.0 out of 5 stars, ships from Salt Lake City, UT, UNITED STATES, published 2020 by Kogan Page Ltd.
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Good in good dust jacket. Trade paperback (US). 252 p. All pages and cover are intact. Pages may have dog-ears. Possible slight loose binding or cocked spine. Cover may have creases, deep chips, scuffs, and scratches. The edges and corners may have a good amount of bumps and wear. Book may contain highlighting/underlining and markings or signed by the previous owner. Book may be Ex Library and have stickers, remainder marks, and library pockets. Used copy so book does not contain unused access codes or have the accompanying CD.
Add this copy of Social Media Strategy: A Practical Guide to Social to cart. $32.34, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2023 by Kogan Page.
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Add this copy of Social Media Strategy: A Practical Guide to Social to cart. $32.35, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2023 by Kogan Page.
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