This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text are more than 25 in-depth cases, about 100 examples of social marketing campaigns, and ten research highlights to represent the scope of research methodologies. The appendix includes worksheets for each step to complete a marketing plan for students and practitioners. The ...
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This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text are more than 25 in-depth cases, about 100 examples of social marketing campaigns, and ten research highlights to represent the scope of research methodologies. The appendix includes worksheets for each step to complete a marketing plan for students and practitioners. The methodologies in this text have been classroom tested and refined by students who prepared marketing campaigns using this eight step planning process.
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Add this copy of Social Marketing: Improving the Quality of Life to cart. $1.25, good condition, Sold by ZBK Books rated 4.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 2002 by SAGE Publications, Inc.
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Used book in good and clean conditions. Pages and cover are intact. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks. Fast Shipping.
Add this copy of Social Marketing: Improving the Quality of Life to cart. $2.36, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2002 by Sage Publications, Inc.
Add this copy of Social Marketing: Improving the Quality of Life to cart. $9.98, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2002 by Sage Pubns.
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Very Good Condition. Text appears clean, but may contain minor marks that we missed. Light Shelf Wear, Looks Very Nice. 438 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Sociology & Culture; ISBN: 0761924345. ISBN/EAN: 9780761924340. Pictures of this item not already displayed here available upon request. Inventory No: 1561065378.
Add this copy of Social Marketing: Improving the Quality of Life to cart. $17.87, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2002 by Sage Publications, Inc.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Social Marketing: Improving the Quality of Life to cart. $22.69, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2002 by Sage Publications, Inc.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1050grams, ISBN: 0761924345.
Add this copy of Social Marketing: Improving the Quality of Life to cart. $96.70, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2002 by SAGE Publications, Inc.
