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Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change

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Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change - Sherif, Muzafer
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The results of collaborative research on attitudes and attitude change in terms of basic findings and principles from laboratory studies of judgment in general and of assimilation-contrast effects in particular.

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Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change 1981, Praeger, New York

ISBN-13: 9780313224386

Hardcover