In this volume, leading researchers review contemporary theory and research on the ways people influence each other. Three sections examine processes and theory in social influence research, the role of cognitive processes and strategies in social influence phenomena, and the operation of social influence mechanisms in group settings.
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In this volume, leading researchers review contemporary theory and research on the ways people influence each other. Three sections examine processes and theory in social influence research, the role of cognitive processes and strategies in social influence phenomena, and the operation of social influence mechanisms in group settings.
Read Less
