`Throughout, the text is written in a lively, engaging style with key points illustrated by everyday examples... entertaining to the reader... The book will be clearly useful as an undergraduate text to introduce students to the range of North American and European research in the social cognitive tradition. No other single text currently achieves this aim... for those not familiar with social cognition research, we would recommend it as a good, balanced overview and introduction to the broad range of research and theories ...
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`Throughout, the text is written in a lively, engaging style with key points illustrated by everyday examples... entertaining to the reader... The book will be clearly useful as an undergraduate text to introduce students to the range of North American and European research in the social cognitive tradition. No other single text currently achieves this aim... for those not familiar with social cognition research, we would recommend it as a good, balanced overview and introduction to the broad range of research and theories used in this area - Psychology and Health This comprehensive introduction to social cognition is the first to integrate successfully the distinct traditions that have grown up on different
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