"Writers who stand the test of time create their own category. Everyone else is here today, gone tomorrow." -Dickie Bush, Captain of Ship 30 for 30. Legendary writers, the ones who stand the test of time, create a category of one. They're snow leopards. Snow Leopard is the first writing advice book ever written through a Category Design lens. Inside, what you will not find are a bunch of nose-picky suggestions for how you can make your writing "better." There will be no talk of comma placement, grammatical ...
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"Writers who stand the test of time create their own category. Everyone else is here today, gone tomorrow." -Dickie Bush, Captain of Ship 30 for 30. Legendary writers, the ones who stand the test of time, create a category of one. They're snow leopards. Snow Leopard is the first writing advice book ever written through a Category Design lens. Inside, what you will not find are a bunch of nose-picky suggestions for how you can make your writing "better." There will be no talk of comma placement, grammatical correctness, or a recap of Joseph Campbell's "Hero's Journey." Instead, you will internalize a completely new way of framing your ideas, stories, and insights to reach and resonate with the most people possible. Written by the business world's first "writing band," Category Pirates-made up of Christopher Lochhead, Eddie Yoon, and Nicolas Cole-Snow Leopard shows you how to create a category for yourself, master the art of Obvious & Non-Obvious content, monetize in new ways, and enjoy a lifelong career of independence, creative freedom, and exponential financial upside. In decades past, David Ogilvy, Gary Halbert, Leo Burnett, Gary Bencivenga, Al Ries & Jack Trout, and many more master communicators have all written about the psychology behind how messages spread. Snow Leopard builds on their work and, along with dozens of new insights and frameworks, roots this thinking in the Digital Age. In this book you will find: The Content Pyramid: A proven framework for becoming a differentiated Creator or Curator Writer Business Models: A comprehensive guide breaking down all the different ways writers & creators can monetize their work in the Digital Age. Content Marketing Opportunities: An insider's take on why the growing content marketing industry is becoming more and more saturated (and the opportunity this creates for you). The Art Of Fresh Thinking: A timeless framework for ensuring your ideas are original, unique, and highly differentiated. The Power of a POV: A new way of thinking about "scaling yourself" on the Internet-and why you never want to be a "better version" of an existing thing. Quick Guide To Languaging: A never-before-shared model for inventing new language to get ideas to "stick"-and the unfair advantage this creates. How To Write A Book That Scales: And dozens of insights from the world's largest non-fiction study of business books, reverse-engineering books that grab people's attention from books that flop. Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own. And experiencing the life-changing outcomes that come with being completely differentiated.
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Add this copy of Snow Leopard: How Legendary Writers Create a Category to cart. $15.61, like new condition, Sold by Academic Book Solutions rated 5.0 out of 5 stars, ships from Medford, NY, UNITED STATES, published 2022 by Category Pirates.
Add this copy of Snow Leopard: How Legendary Writers Create a Category to cart. $15.66, good condition, Sold by Goodwill of Colorado rated 5.0 out of 5 stars, ships from COLORADO SPRINGS, CO, UNITED STATES, published 2022 by Nicolas Mather.
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Seller's Description:
This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and/or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!
Add this copy of Snow Leopard: How Legendary Writers Create a Category to cart. $15.66, good condition, Sold by GW Spokane Books rated 4.0 out of 5 stars, ships from Spokane, WA, UNITED STATES, published 2022 by Nicolas Mather.
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Condition: GOOD-Used with some wear from use. May include stickers on cover, missing or wear to dustcover, inside cover, spine, slight curled corners, stains, and wear to the fore edge. All orders ship via UPS Mail Innovations-can take up to 14 business days from first scan to be delivered.
Add this copy of Snow Leopard: How Legendary Writers Create a Category to cart. $16.87, very good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2022 by Category Pirates.
Add this copy of Snow Leopard: How Legendary Writers Create a Category to cart. $17.18, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2022 by Category Pirates.
Add this copy of Snow Leopard: How Legendary Writers Create a Category to cart. $19.98, new condition, Sold by Zebras Books rated 5.0 out of 5 stars, ships from Somerset, NJ, UNITED STATES, published 2022 by Nicolas Mather.
Add this copy of Snow Leopard: How Legendary Writers Create A Category to cart. $24.14, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2022 by Nicolas Mather.
Add this copy of Snow Leopard: How Legendary Writers Create A Category to cart. $27.67, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2022 by Nicolas Mather.
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New. Trade paperback (US). Glued binding. 270 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Snow Leopard: How Legendary Writers Create A Category to cart. $27.67, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2022 by Nicolas Mather.
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Seller's Description:
Fine. Trade paperback (US). Glued binding. 270 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
