Our small to medium enterprises (SMEs) will face the challenges and opportunities of the global trend towards digital, online and mobile technologies. However, many SMEs are not prepared to engage with these digital technologies, while others seem unwilling to embrace them. SMEs in the Digital Economy explores the many benefits, but also some of the risks, for SMEs in the digital economy. The overall message is that it is crucial to engage with the digital economy. Ignoring it is not an option. Owner-managers need to ...
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Our small to medium enterprises (SMEs) will face the challenges and opportunities of the global trend towards digital, online and mobile technologies. However, many SMEs are not prepared to engage with these digital technologies, while others seem unwilling to embrace them. SMEs in the Digital Economy explores the many benefits, but also some of the risks, for SMEs in the digital economy. The overall message is that it is crucial to engage with the digital economy. Ignoring it is not an option. Owner-managers need to improve their knowledge and acquire the skills to effectively participate in the emerging digital market. This book contains ten chapters from a range of specialist authors. Each chapter has a unique but important message on the impact of the digital economy on SMEs in Australia and New Zealand, and the various ways in which SMEs are engaging in this economy. It reflects the diversity of issues and complexity of small business as an area for government, industry and academics seeking to shape effective policies to support this important sector.
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Add this copy of Smes in the Digital Economy: Surviving the Digital to cart. $209.31, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2015 by Tilde Publishing.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
