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Smart Business Guide to China E-Commerce

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Smart Business Guide to China E-Commerce - Lavin, Frank
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How to win in the world's largest retail market. China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the ...

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Smart Business Guide to China E-Commerce 2021, Independent Publishers Group

ISBN-13: 9789814954655

Hardcover